Corgi are no longer responsible for Gas safety in Great Britain! Of course you know all about this as you have been bombarded by the “Gas Safe Register’s” ‘high profile’ advertising campaign over the last few months.
No? You mean you haven’t seen the full page newspaper spreads? You don’t mean to tell me that you missed the prime-time TV adverts? Did you somehow fail to hear the regular radio slots proclaiming the change to one and all?
Yup, me too!
On the 1st of April 2009 Corgi finally lost their monopoly for gas safety in England, Scotland and Wales. To the vast majority of Gas installers this news was greeted with cheering in the streets.
As a relative new boy to the gas industry I didn’t really understand the level of animosity towards Corgi but just a few minutes with some established gas engineers set me straight.
One of the main issues was Corgi’s rapacious attitude to payment: they wanted paying for absolutely anything and everything. For example, if you have worked with gas for 10 years under the name of “The Gas Geezers” and now want to change your name to “It’s a Gas Ltd” you had to pay a fee to Corgi. Fair enough if it was just £20 to cover a bit of admin, but no, Corgi demanded your full registration fee all over again, together with a fee to cover the cost of someone coming out to check that you still understood gas safety despite the trauma of changing your company name. Having paid your membership fee you’d imagine that they’d give you a few Corgi logo’s to put on your van, wouldn’t you? Not a bit of it, if you want a sticky logo you have to send them another £20 odd quid, for each logo.
It was these little things that pissed people off. This is a government monopoly, a supposedly non profit making organisation set up for the sole purpose of making gas work safer, yet at every opportunity they would be sneaking a little bit more money off you. ‘Comic relief” can run up van stickers for £2 and make a handsome profit for charity, yet when Corgi charge 10 times the price it somehow only covers “admin”. As a result, most gas engineers were left with the impression that the Corgi Admin staff sat at solid teak desks, in diamond encrusted offices, dining off fois gras and ambrosia.
What made matters worse was the contrast between the lightening reflexes shown when it came to relieving qualified gas engineers of their hard earned money and the somnambulant approach to the news that an unqualified plumber was undertaking gas work.
A few years ago a number of local plumbers called Corgi to report exactly this. As a blatant breach of gas safety they naively assumed that Corgi would be down on the guy like a ton of bricks, but the weeks went past and nothing happened. So they rang them up again.
“Well what are we supposed to do?” Corgi replied. “The guy is not a member of Corgi so we have no jurisdiction over him.”
“But he’s breaking the law and will end up killing people sooner or later” The plumbers replied.
“Mmm, yes not good news.” Said Corgi, “You need to report them to the Health and Safety Executive”
“But we tried this and they said it was your responsibility as you’re in charge of gas safety.”
“But we can only act against plumbers who are members of Corgi.”
And so it went on. The net result of all this was that the unqualified plumber continued to work, whilst the qualified engineers sat and wondered why on earth they were paying to be members of Corgi.
However, this is all old news. Corgi are no more, the ‘Gas Safe register’ is here, the king is dead, long live the king. Well, yes…. and no.
A few years ago there was a long debate on the suitability of a single organisation in charge of gas safety. Most plumbers were all for a little competition: it was clear to all that Corgi was making money off the backs of gas installers and a bit of healthy competition might make them rein in their more extreme pricing attitudes: make them forgo the lunchtime fois gras in favour of a nice block of Tesco’s-own duck pate.
Alas, the powers-that-be, decided that having more than one organisation in charge of gas safety was going to cause untold confusion in the minds of the general public: the seas would rise, the mountains would fall and great would be the tumult therein.
Instead, they opted to do a review and let a number of companies tender for the position of ‘gas guru’. I dare say the Corgi boys were trying to hide a smug grin at this news; after all they had been in control of the industry for decades and had been working hand-in-hand with the government’s HSE all this time - the body that was to undertake the review. What Corgi hadn’t realised was that they were to be up against Capita.
Capita, as any reader of Private Eye will tell you, win almost every government tender; a fact that has absolutely nothing whatsoever to do with their generous and regular donations to the Labour Party coffers. Whilst Corgi might be on first name terms with most of the HSE, they were now up against a company that had (allegedly), turned brown-nosing government officials into an art form. So, much to the surprise of everyone except ‘Private Eye’ aficionados, Capita won and Corgi were out.
Now, bearing in mind the confusion that we’d been warned about if two gas registration companies were on the scene, I assumed that this would be the end of Corgi…. but no! Corgi are still here, the Corgi logo will still be seen affixed to many a plumbing van and, in typical Corgi fashion, they are still charging almost twice as much for membership as Capita’s new company “The Gas Safe Register”. The only thing that’s changed is that Corgi now have absolutely nothing to do with Gas Safety in England, Scotland and Wales.
“But surely this must be confusing to the general public?” I hear you ask. After all, as Corgi are so proud to proclaim, over 90% of the general public have heard of Corgi or, more to the point, over 90% of the general public associate Corgi with safe gas installations.
To be fair to Corgi, they did offer the new company their orange shield logo, in order to maintain some degree of continuity. However, Capita are first and foremost a ‘business management’ company. As a general rule this means that, whilst they might know nothing about your business, they are very good at managing your ‘bottom-line’ and sorting out your ‘image’. As such they were more concerned with the “out-dated” look of the Corgi logo and were never going to miss the opportunity to sit down at a long table and undertake a 110%, paradigm shift, holistic, cradle to grave approach to the gas industry. Especially if there was a chance to do a bit of “blue sky thinking” and have a brief “Ideas shower”. In short, we were all going to get a new gas logo whether we liked it or not, regardless of the confusion it might generate.
But how do you overcome the fact that Corgi are so well known? Well obviously you’re going to need to advertise the change, and advertise it quite a lot, if not a bit more. So when I went on-line to sign-up with the “Gas Safe Register” (their website is down at the minute!!!) I was not surprised to read that they planned a “High profile advertising campaign”. This campaign was to begin in March and run through April… and so far I’ve seen precisely bugger all! Lord Lucan has put more effort into advertising his existence than the Gas Safe Register ever has.
But why? Is it just that the new company are incompetent? Is this all to do with the old-school-network; letting the board of Corgi establish their new position without too much interference from Capita? Or does the new company just not feel that they need to tell the general public about gas safety?
The fact that Corgi are now advertising a new “voluntary scheme” for gas engineers might offer some clue. It seems that if you want to be recognised as a qualified gas engineer by the gas industry you’ll need to pay your money to the Gas Safe Register, but if you want the general public to know that you’re good for gas, you’ll have to pay Corgi as well.
I am left with the feeling that, as a plumber, I’ve been stitched up. What annoys me even more is that Corgi are now crowing about the fact that they “… developed the brand to become the de facto name for gas safety, with an incredible 93% awareness.” This would be impressive if it wasn’t for the fact that since 1991 they WERE the de facto name for gas safety by virtue of the fact that they were the ONLY name for gas safety! As for the 93% awareness, when your competition includes ‘no one’ and his mate ‘sod-all’, I want to know what happened to the other 7%.